This song is stuck in my ear ‘oles for a variety of reasons, the primary instigator being that it is currently being used by Coke in their personalised bottles ad campaign.
Disgruntled dog searches in vain for a bottle of coke with his name on, passing lots of lucky folk drinking their bespoke black stuff, culminating with him going up on the roof of a building which has a hoarding with, yes, a huge bottle with his name on it, and he does a triumphant doggy dance with the other mutts there.
The next reason is that the song is about being invisible, which I am and always have been, only nowadays it’s from choice, but i relate to the singers underlying frustration a lot, especially when remembering how it was when I was younger.
The third? Anonymity. Not only is Sista Sertraline not my name, but I’m a bit of a fan of alias/pseudonym in real life too, especially when it comes (well, came) to dating, suspect spammers and hiding from potential ‘friends’. In fact even my Facebook pages paints a picture that just isn’t true, but that’s what I’ve done my entire life, and who in my position would be frank about what is really going on for them on social media?
Plus if I don’t know who I am, how can anyone else really?
The fourth link is that I was once told I looked like the lead singer, and whilst that was overly flattering given that I’m probably double her age, she does look like she could be my daughter, and when the song first came out, I’d find myself watching this video with a fascination bordering on the obsessional as it was kind of a glimpse into a world where I might have reproduced and she was the child that never was, which was both compelling and bitter sweet.
Final factor is that it’s a great song, so enjoy!
Jeez, I really should get out more….